Slay
Introducing a new line of alternative insect control products for your entire life - indoors, outdoors, and on-body. Its that simple. Within this brand consists of a line of products perfectly formulated to fit in your life and not make you cringe when you use it. Instead, Slay delivers right to your door and does the hard work for you, so you can slay all day.
Slay was created for the modern consumer to make bug spray cool yet effective. I was hired as a consultant for a global brand that wanted to target new consumers and Slay was just the way to do so. I was part of the initial product and brand development team who created this line, and then later hired again to oversee and develop all the brand assets for the product launch. Here I worked directly with the executives, branding teams, and creative teams to oversee and direct the the final visual productions. The promotional video, copy, and photography was written and directed by me. I was responsible for managing both the client and production to deliver all assets for the brand launch.
Lifestyle
Product
Concept to Market
Part of my favorite thing in product development are all the stages of development. With Slay, I was involved with the original concept and brand development where a team of creative leaders from all backgrounds spent a few months together working, brainstorming, and designing what is out on the market today. Here a team of visionaries in product and branding all came to the table and “Slayed”.
