Camp
When Ben and Nikki Kaufman call, you answer. The husband and wife powerhouse had a great idea to launch an experiential toy store unlike any before where kids can actually play with the toys before you buy them. Each store has a special theme that fully immerses families into the experience, and then to top it off, the themes change every few months. Every time you set foot into a Camp store, you feel like a kid again.
When you visit a Camp store you can’t help but smile. From Art Camp to Sports Camp, this place has it all. I was involved early on during the ideation of what Camp could be. I helped brainstorm themes, experiences, and spot new and exciting toys that could be sold within this special place. Throughout the years, I have worked with Camp on numerous projects either generating new ideas for the store or creating visual assets and campaigns through Troy Studio. Camp is my kids’ favorite place to shop and play.
Camp Launch Campaign
Camp Father’s Day
Camp Lifestyle
