Buzzfeed + Maybelline

Maybelline was looking for an Amazon Prime Day Program to drive sales and acquire new customers particularly Millennials. And Buzzfeed knows that market. They teamed up. Brought in outside consultants and area experts. Sprinted. And the outcome was a program called Fundles; Beauty bundles with everything you need for the best summer ever. I was a team lead helping create, bundle, and development Fundles for the launch.

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This program sprung into action just a few months after this conception. Here is the full article about the Buzzfeed + Maybelling partnership. Click here.

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